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Brief: Music Marketing

You should create a cross-media production for a specialist record label targeting a specialised audience of 18-34 year old music aficionados with a specific interest in your chosen genre of music. The chosen record label may be independent (such as XL Recordings) or a specialist label (such as Def Jam) that is part of a larger conglomerate.

Task 1: Audio-Visual

Create an original music video to promote your artist or band.

Length: 3 minutes - 3 minutes 30 seconds.

Option (a): Online*

Create a new functioning website to promote your artist or band to the target audience.

OR Option (b): Print

Create a front cover and double page feature article for a new specialist music or culture magazine to promote your

artist or band to the target audience.